I joined Elma Research in 2020, with the goal of refreshing the Elma brand, particularly the website. The Elma spirit is very colourful and lively, and this needed to be reflected in its designs.
A BRAND THAT POPS
The founders of the company loved the ‘Pop Art’ and ‘Illustrative’ feel of their brand and didn’t want to lose this. I wanted to keep the Pop Art feel but modernise it and include more vibrant imagery.
TEMPLATES GALORE
To help the research teams and designers produce on brand content, I produced a series of templates: PowerPoint, Infographics, Booklets, Animations. This would help everyone to showcase our refreshed brand, and to work more efficiently.
GOING ONLINE
I worked alongside a team of Senior Directors to help develop the overall content for the website, including Elma’s mission statement and our unique hashtags. We presented the content to a web development agency and together, created the wireframes. Once all parties were happy, I began bringing the wireframes to life and adding the ‘Pop Art’ elements.
BRINGING ELMA TO LIFE
The website ended up being a great reflection of the refreshed Elma brand. And brought to life, the creative spirit of the company and all its employees.
ALICE JANE SMITH 